Portfolio
Axolotl
Axolotl Corp is a pioneer in clinical networking, developing and launching the nation’s first electronic exchange of patient data between hospitals, affiliated physicians, laboratories and other community medical providers in 1995. By 2008, Axolotl was the leader in this small, rapidly developing industry. Axolotl approached AMOS with a challenge: create a simple, powerful, unique graphic to symbolize the dynamic flow of medical information through Axolotl’s clinical networks. The AMOS design team developed the free-flowing graphic which was dubbed “The Connectrix.” Along with the newly developed brand asset, AMOS also created the theme line “Health Information Exchange. It’s About Time.” Together, these elements are now an integral part of the Axolotl corporate brand.
Beyond establishing the corporate brand, AMOS continues to develop advertising campaign strategy, messaging and creative for Axolotl. The company’s new campaign “A Human Exchange” launched recently across multiple mediums – from print ads and online web banners to direct mail and promotional calendars.
Marketing Collateral – Corporate Brochure
Website Design, Flash Animation, Campaign Messaging
Campaign Series – Print Advertisement
Campaign Series – Print Advertisement
Campaign Series – Print Advertisement
Direct Mail – 12 Month Calendar
Direct Mail – Postcard
Marketing Collateral – Sales Leave Behind