Portfolio
Peet’s
Peet’s sought AMOS expertise to help launch their product in specialty stores throughout California, Washington, Oregon and Arizona. AMOS provided Peet’s with several designs for end cap point of sale displays. Two distinct design directions were chosen and market tested. One was intended to reinforce Peet’s coffee is the freshest available. This notion of freshness was visualized and supported by archived photos showing how Peet’s has remained true to the quality tenets of their founder four decades later. The second POS design was to mimic Peet’s distinct store interiors. This helped to bring the Peet’s brand into the specialty store world.
The specialty store program was a success from the beginning. Peet’s installed the first two displays in Napa, California. After a 30 day trial, Peet’s realized a 250% increase in sales. From the success of the Napa trials, AMOS went on to design and implement over 100 store units that were deployed throughout California and the western states.
Peet’s Interior Concept
Product Displays